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HubSpot Looker Studio/Google Data Studio Connector Setup Guide

Use Datawarehouse.io to Sync HubSpot data to Looker Studio for easy reporting and unified analytics.

Index

  1. Introduction
  2. Account Creation
  3. Activation
  4. User Panel
    1. Sync Configuration
    2. Manage Database Users
    3. Manage Data Sources
  5. Looker Studio Setup
  6. How to Uninstall the app
  7. Beta HubSpot API's
  8. Opt-In Tables
  9. Data Sync
  10. Data Security

 

Introduction

The Datawarehouse.io HubSpot + Looker Studio (formerly Google Data Studio) Integration empowers business analysts and decision-makers to transform HubSpot data into interactive, actionable insights—eliminating the challenges of manual Excel exports or fragmented data processes.

This app automates the synchronization of your HubSpot data into an Azure SQL database, granting you direct, flexible access within Looker Studio’s robust reporting and visualization tools.

With this integration, users can easily join, blend, and display HubSpot data alongside other sources, enabling more dynamic dashboards, streamlined analysis, and better-informed decisions.

If you’re looking to connect HubSpot to the core Looker platform rather than Looker Studio, please refer to the dedicated Looker Connector Manual for step-by-step guidance.

Account Creation

  1. Create an account at app.datawarehouse.io 
  2. Select the HubSpot Looker Studio Connector on the dashboard or in the left hand menu.
  3. Click the Start Trial button.
  4. You will be re-directed to an authentication page. Please click the Authorize button.
  5. Login to HubSpot if you are not already logged in and select the HubSpot account you wish to connect too.
  6. Authorize the app to connect to your HubSpot portal by clicking the Connect App button.
  7. Select the refresh rate that you want your HubSpot data to sync into Looker Studio.
  8. You are then re-directed to the checkout screen. Please fill out all required information in order to activate your service.
  9. Success! You are all signed up and can now visit the Looker Studio Connector section of the app to view your connector details.
  10. Continue to Looker Studio Setup for how to plug the app into Looker Studio.

 

Activation

After your signup and checkout are complete, we’ll activate your account and provision a dedicated Azure SQL database containing your HubSpot data. You’ll receive an email with your server credentials so you can start connecting and building reports.

 

User Panel

You can visit the User Panel to perform the following self service administrative actions for your connector database. 

Below are the primary functions of the selections found in your user panel:

  • Manage Data Sources
    • You can add and manage additional data sources such as LinkedIn Ads and Google Ads to be included in the Connector dataset (see Manage Data Sources subsection below form more details).
  • Manage Database Users
    • You can add and manage additional database users by clicking on and using this feature here (see Manage Database Users subsection below for more details).
  • Configure Sync
    • You can set up the sync to only sync over the data you need using this feature by removing specific tables and fields/columns from the sync (see Sync Configuration subsection below for more details).
  • Email Credentials
    • The database credentials for the primary user of the database can be sent out from the user panel by using this button.
  • Update App Info
    • You can assign/reassign the primary user of the database by clicking on this button and making the necessary adjustments by inputting the information in the pop-up window as shown in the example below.

  • Update Database Info
    • You can change the name of the database and the primary username of the database here.

 

  • Pause Sync

    • You can pause and un-pause the sync at any time using this feature.
  • Select Sync Time
    • Here, you can adjust your sync times as needed by opening the interface as shown in the example below.
    • Please note: This feature is only available to users on the 6-hour refresh rate plan or higher.

 

Sync Configuration

The Sync Configuration feature allows users to select and deselect which pieces of data they wish to have synced from their data sources..

Users can use this feature to suppress and remove any tables or specific fields/columns/properties that are currently synced into their database that they do not need or are not currently using.

This will not remove those pieces of data from directly within your data source. It only removes the selected pieces of data from the dataset that was synced over by Datawarehouse.io and prevents that data from syncing.

To learn how to locate and use this feature, please review the following help documentation linked below.

 

Manage Database Users

Additional users can be added and managed to your designated database to allow more access to individuals who require access to the database.

To learn how to add and manage additional users for your database, please review the linked documentation below:

 

Manage Data Sources

To manage your data sources, click the Data Sources button in the user panel interface.

For more details about what data sources are available, as well as how to add, remove, and alter existing data sources for your connector please visit the support guide linked below.

 

 

 

Looker Studio Setup

When you open a new or existing Looker Studio document or explorer and want to use the HubSpot Connector, please select the "Add Data" button at the top of the application.  We recommend first using the Data Explorer function to load and join the various tables so that it is easier to use in your reports.

Once the Add window appear, please select Microsoft SQL Server.

 

 

On the next screen, you must enter your Server name into the Host Name field, the Port, your Database Name and your Username and Password. This is demonstrated in the image below. Then select authenticate and all of your data tables will appear ready to use.

 

Your Server name should be entered into the Host Name field without a http:// prefix. You must enter the Server information exactly as it written in our delivery email. Some email providers automatically hyperlink the Server address. Do not copy the hyperlink. Simply copy paste your Server and enter it in the Host Name field shown below.

 

You will have to repeat the above steps to add each table. This is a limitation in Looker Studio. If you use the "Explore" function, you can add all the tables and join them before creating your reports. We recommend you do that if possible.

 

Please use this ERD to learn how to best connect the various data tables together.

You can learn how to do joins and blends in Looker Studio here.

 

Allow at least 24-48 hours from activation for the initial database to be built. Once it is built it will refresh at the rate determined by your plan.

 

How to uninstall the app

*Please note this does not cancel your subscription. To do that please visit https://datawarehouse.io/account/view-subscription

1.  Open up the HubSpot Portal that you have installed the app in. In the top right section of HubSpot click on the house icon.

2. A menu will drop down. Click on the Connected apps link.

 

3.  Then click on the actions button for the Looker Studio Connector. And click uninstall.

 

Beta HubSpot API's

This app utilizes the following beta API's:

ChatflowThread and ChatflowMessage data tables contain Chatflows data and is powered by the beta API listed below.

 

More information about beta APIs can be found in this supporting documentation.

 

Opt-In Tables

The following tables are available for opt-in as they tend to be larger, advanced data sets and can take up a significant amount of storage and API Calls. You can submit a support request with your database name at https://datawarehouse.io/opt-in-data-types/ or email us directly with your database name at help@datawarehouse.io to ask for these to be enabled. There is no additional cost to enable these tables. 

  • ContactWebEvents
  • CustomEvent
  • ContactSubscriptionType
  • ChatflowThread
  • ChatflowMessage
  • TicketPropertiesHistory
  • DealPropertiesHistory
  • ContactPropetiesHistory
  • CompanyPropertiesHistory
  • EngagementsHistory
  • CampaignContactAssociations

Data Sync

Data syncing will be done at intervals determined by your plan.

 

Data Security

  • Only you will have "read only" access to your database. You can make changes in Power BI, but they will not be reflected in HubSpot.
  • User authentication for HubSpot is done using OAuth 2.0 protocol as per the best practice in industry.
  • This application is GDPR Compliant. 
  • If you have trouble accessing the database due to your internal firewall restrictions please have your IT department open outbound TCP Port 1433
  • If there is information missing from a property it could be because that fields is improperly configured in HubSpot.